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Karin Moss

President & CEO

Karin’s career spans several decades and is characterized by a wide range of corporate and nonprofit association leadership success. She previously served as the CEO of the South San Francisco Chamber, Russian River Chamber and Visitor Centers, Turlock Chamber of Commerce and as a business recruitment/retention consultant to the Vallejo Chamber. Her work has been cited for excellence by both national and international associations and she has been a regularly featured speaker at seminars and conferences including Business Retention Expansion International, the International Downtown Association, League of California Cities, International Association of Fairs and Expositions, and the Governors Conference on Tourism. Karin has provided executive direction to economic development, tourism agencies and downtown revitalization programs in several cities throughout California as well as to the National Main Street Center in Washington, D.C. She has been a Board Member of the Kings Mountain (NC) Downtown Association, City of Gastonia’s Reinvestment for Community Program and the Blue Ridge Parkway Association. As Campaign Director of the Census in the Central Valley, she was honored by the Federal Government for having one of the highest response rates in the United States due to her multi-ethnic marketing campaigns.


Gabriel John Lopez

Membership Development Director

Gabe Lopez is passionate about the Salinas Valley local economy and works daily to engage, grow and speak up for small business. He joined the Salinas Valley Chamber of Commerce as the Membership Development Director in 2022 after serving in sales, training and management roles in the pest control business for nearly five years. Gabe spent another five years working in sales and customer support roles for Comcast. Gabe was born and raised in Salinas. He attended local schools and grew up working in his father’s small business of nearly (30) years. Gabe loves the outdoors and loves the greater Salinas Valley.

Jasmine Bhardwaj

Jasmine Bhardwaj

Marketing & Member Services Manager

Local to Monterey County, Jasmine Bhardwaj was raised in Gonzales and born in Salinas. As she's the daughter of a small business owner, she has been passionate about the Salinas Valley and the local economy from a young age. Jasmine is also a proud California State University Monterey Bay. As a first-generation graduate, Jasmine holds a degree in Business Administration with dual concentrations in management, international business, and accounting (go otters). She has six years of professional work experience in the food and beverage sector and three years of experience working in a university environment. She has a strong commitment to community involvement, advocacy, and fostering a robust local economy. During her free time, Jasmine enjoys watching shows, doing karaoke, and spending time with her family and friends.


Bryan Cabello

Digital Marketing Specialist

Bryan Cabello grew up in Salinas and graduated in 2021. He is currently a student at Hartnell College studying Economics and Business Administration. He currently is also filling the Treasurer position as part of the Associated Students of Hartnell College (ASHC) and is also a tutor for the Economics and Business departments. He is philanthropic and compassionate as he chooses to constantly volunteer at Digital Nest, food pantries, and other events. During his free time, he is ambitious as he is strategic as he loves to compete in start-up competitions and participate in games of chess.

Cesar Chavez

Cesar Chavez

Digital Marketing Specialist

Cesar Chavez grew up in King City where he also graduated from in 2020. He served as a part of the King City High School Track & Field coaching staff while also receiving his Associates degree from Monterey Peninsula College in Economics and Business Administration. To show his dedication, he also competed and practiced for the Monterey Peninsula College Track & Field team, while overseeing coaching duties and preparing student-athletes in the jumping events. Given free time, Cesar likes to stay active, with hiking and exploring nature being a big part of his life in addition to photographing anything that catches his eye.

Kevin Dayton

Kevin Dayton

Government Affairs Consultant

Kevin Dayton has 31 years of professional experience in public policy analysis and strategy for a broad range of issues. He was based for five years in Washington, DC, seven years in the San Francisco Bay Area, ten years in Sacramento, and in the past nine years in Monterey County. He’s under contract to the Salinas Valley Chamber of Commerce as its Government Affairs Liaison.


Mac McDonald

Salinas Valley Business Journal Editor


Mac McDonald is a U.S. Navy veteran with more than 35 years experience as a journalist, working as a reporter, editor, proofreader and photographer on five different newspapers. Mac spent 22 years as a reporter and editor for the Monterey County Herald, the last dozen years as a entertainment columnist and editor of the GO! entertainment section of the Herald. He’s worked as a freelance writer and editor for the past eight years. He lives in Southern California with his wife Beth, who owns a small business in Dana Point and is a board member and past chair of the Dana Point Chamber of Commerce.

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