Karin’s career spans several decades and is characterized by a wide range of corporate and nonprofit association leadership success. She previously served as the CEO of the South San Francisco Chamber, Russian River Chamber and Visitor Centers, Turlock Chamber of Commerce and as a business recruitment/retention consultant to the Vallejo Chamber.
Her work has been cited for excellence by both national and international associations and she has been a regularly featured speaker at seminars and conferences including Business Retention Expansion International, the International Downtown Association, League of California Cities, International Association of Fairs and Expositions, and the Governors Conference on Tourism.
Karin has provided executive direction to economic development, tourism agencies and downtown revitalization programs in several cities throughout California as well as to the National Main Street Center in Washington, D.C. She has been a Board Member of the Kings Mountain (NC) Downtown Association, City of Gastonia’s Reinvestment for Community Program and the Blue Ridge Parkway Association. As Campaign Director of the Census in the Central Valley, she was honored by the Federal Government for having one of the highest response rates in the United States due to her multi-ethnic marketing campaigns.
Gabe Lopez is passionate about the Salinas Valley local economy and works daily to engage, grow and speak up for small business. He joined the Salinas Valley Chamber of Commerce as the Membership Development Director in 2022 after serving in sales, training and management roles in the pest control business for nearly five years. Gabe spent another five years working in sales and customer support roles for Comcast. Gabe was born and raised in Salinas. He attended local schools and grew up working in his father’s small business of nearly (30) years. Gabe loves the outdoors and loves the greater Salinas Valley.
Willa Doroy is an accomplished administrative professional with over 15 years of combined experience in the healthcare field. As a proud mother of three children, Willa had many obstacles to overcome, eventually working her way up to leading roles such as Regional HR Director and Chief Director of Marketing. Alongside work, she finally accomplished one of her goals of graduating with a Bachelor's Degree in Science; concentration in Business Health Administration. In her new role, she is dedicated to building relationships within her community and helping local businesses thrive. In her free time, she enjoys spending it with her family, going on spontaneous adventures, and mama spa days.
Local to Monterey County, Jasmine Bhardwaj was raised in Gonzales and born in Salinas. As she's the daughter of a small business owner, she has been passionate about the Salinas Valley and the local economy from a young age. Jasmine is also a proud California State University Monterey Bay. As a first-generation graduate, Jasmine holds a degree in Business Administration with dual concentrations in management, international business, and accounting (go otters). She has six years of professional work experience in the food and beverage sector and three years of experience working in a university environment. She has a strong commitment to community involvement, advocacy, and fostering a robust local economy. During her free time, Jasmine enjoys watching shows, doing karaoke, and spending time with her family and friends.
Bryan Cabello grew up in Salinas and graduated in 2021. He is currently a student at Hartnell College studying Economics and Business Administration. He currently is also filling the Treasurer position as part of the Associated Students of Hartnell College (ASHC) and is also a tutor for the Economics and Business departments. He is philanthropic and compassionate as he chooses to constantly volunteer at Digital Nest, food pantries, and other events. During his free time, he is ambitious as he is strategic as he loves to compete in start-up competitions and participate in games of chess.
Cesar Chavez grew up in King City where he also graduated from in 2020. He served as a part of the King City High School Track & Field coaching staff while also receiving his Associates degree from Monterey Peninsula College in Economics and Business Administration. To show his dedication, he also competed and practiced for the Monterey Peninsula College Track & Field team, while overseeing coaching duties and preparing student-athletes in the jumping events. Given free time, Cesar likes to stay active, with hiking and exploring nature being a big part of his life in addition to photographing anything that catches his eye.
Jennifer Russell returns to the Salinas Valley Chamber of Commerce as our Large Event Manager. Jennifer previously worked for the Chamber for nearly 10 years and is thrilled to be back. She is a graduate of the U of West Florida with a degree in Communications. When not working, Jennifer can be found hiking the mountains near and far with her favorite doggo named Tucker P, attending every concert possible (not an exaggeration) or traveling the world with her husband, Rob. Jennifer is also heavily involved as a volunteer with local animal rescue groups.
Kevin Dayton has 31 years of professional experience in public policy analysis and strategy for a broad range of issues. He was based for five years in Washington, DC, seven years in the San Francisco Bay Area, ten years in Sacramento, and in the past nine years in Monterey County. He’s under contract to the Salinas Valley Chamber of Commerce as its Government Affairs Liaison.
Originally from Sonoma County, Toula grew up on a dairy and credits her roots in agriculture for her work ethic. Having worked with membership-based organizations for over 30 years, she has specialized in publications, messaging and leadership roles. She is committed to volunteerism in the community, and connecting individuals and businesses with resources. In 2022, Toula received the Christa McAuliffe Volunteer of the Year Award with the Monterey Bay Regional Planning Committee, for bringing a FIRST Robotics Competition to Monterey County. During COVID, with her children, she created Masks for Monterey County, where over 9,000 homemade masks were disseminated to area hospitals, health departments, clinics, businesses, public transportation agencies, postal workers, first responders, senior centers, and anyone who identified as needing or wanting masks. Toula holds a BA in Organizational Leadership with a Minor in Psychology. In her spare time she loves to read, hike and travel.